OUR STORY

About Body Figure India

Inspired by travel, color, and effortless femininity, we design resort wear, athleisure, lingerie, and shapewear that celebrate the body while remaining comfortable for everyday life. Our pieces are vibrant and expressive, made for the modern woman who dresses instinctively and lives unapologetically. Because confidence rarely lives in beige.

Our Journey

2004

The Beginning

Founded in 2004 by Mr. Haroon Chaudhary, Body Figure India began under Limra Creations Pvt. Ltd., growing into a Pan-India brand with in-house manufacturing and a strong focus on quality craftsmanship.
2009

Starting Over

Mohammad Daud joined to lead manufacturing and offline operations. Customers returned, and Body Figure rebuilt its presence in the offline market.
2022

A Turning Point

With the passing of Mr. Haroon Chaudhary, everything changed. Offline distribution paused, payments stalled, and profits disappeared. For nearly three years, Body Figure ran on grit alone. Affan Chaudhary began building the brand online through e-commerce while Mohammad Daud kept production steady, determined to carry forward their father’s legacy.
August 2025

An Unexpected Meeting

Affan met Josh Rementilla in Delhi during a spontaneous photoshoot with his friends. What began as curiosity turned into conversation. The brand had never defined its creative direction or identity before. As their friendship grew, Affan shared the story of Body Figure. Josh at first showed no interest, and Affan was unaware that this meeting would quietly change everything.
An Unexpected Meeting
An Unexpected Meeting
An Unexpected Meeting
September 2025

Vision Found Direction

A trip to Rajasthan with Josh and his partner Sasha (featured in many of the brand photoshoots) became the brand’s first unplanned business trip. Affan did not expect it, he thought he just wanted a vacation with friends. He barely knew Josh’s professional background. But with six years in marketing and experience in graphic design, web development, and photography, Josh’s creative vision felt aligned. The possibility of a new direction became clear.
Vision Found Direction
Vision Found Direction
Vision Found Direction
November 2025

A Time To Recharge

Affan later traveled to Goa to visit Josh and Sasha, and the difference was immediate. The pace was slower, the energy freer. Women dressed without judgment, led businesses, created art, worked from cafés by the sea. Laidback culture did not reduce ambition, it created clarity and space to think. Another photoshoot followed, solidifying the future of Body Figure India and shaping plans for a new website, refined marketing, and the summer collection.
A Time To Recharge
A Time To Recharge
A Time To Recharge
January 2026

New Foundations

After Josh's return to India, he and Affan began working closely on product launches and long term strategy. Seeing both the struggles and potential of Body Figure, Josh committed to rebuilding the brand with a global outlook. Together, they introduced a digital first growth model, community driven collaborations, and referral based expansion.
February 2026

The Online Chapter

Body Figure India relaunched with a new website and renewed focus. The brand began shifting away from traditional offline distribution, concentrating instead on digital growth and product development tailored to the fast evolving Indian womenswear market.
March 2026

Business As Usual

Body Figure India continues to serve both offline and online customers, while gradually shifting its focus toward digital growth. The brand aims to design and launch thoughtfully crafted collections that respond to the fast evolving needs of modern Indian women.
Business As Usual
Business As Usual
Business As Usual
The Future

Looking Forward

With stronger online presence and clearer creative direction, the goal is to build a community driven, locally relevant womenswear label rooted in comfort, confidence, and fabric expertise. Looking ahead, Body Figure India will expand digitally, launch thoughtful collections, and grow into a brand defined by innovation, sustainability, and purpose.
Looking Forward
Looking Forward
Looking Forward

VOICES TO VISION

Step Into The Process

 If you believe in fresh ideas, shared growth, and shaping something from the ground up, there’s space here for you. Create with us, earn with us.

We're looking for creatives

Across Delhi, we find bold thinkers with fresh ideas. We listen to their vision and turn it into collections that move from concept to reality.

We bring your vision to life

Our factory is fully equipped to turn ideas into finished garments. We invite creatives to step inside, collaborate with us, and be part of the entire process.

We're growing together

We believe in co-creation, not gatekeeping. If you are bold enough to step in, your ideas do not just get produced. They get paid.

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We're changing the fashion industry one step at a time

We do not believe creativity should wait for permission. We believe in access. We believe in opportunity.

We understand your hesitation

Starting something new is scary. We know the doubts and the obstacles are real. That’s why we lead with patience and support. You won’t be doing this alone.

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